What's behind the revamp of Cold Storage’s Paragon outlet?

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  What's behind the revamp of Cold Storage’s Paragon outlet?

Post by geemong »

What's behind the revamp of Cold Storage’s Paragon outlet?


What makes a great grocery store experience? Ideally, it should be a lifestyle-led destination where customers drop by not just for daily necessities.

That's what shoppers at CS Fresh Gold, Cold Storage's flagship store at Paragon, have been experiencing ever since the outlet was given a makeover a few months ago.

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Previously operating as Market Place, the new flagship store – which saw its official launch on Aug 25 – is part of a S$40 million rebranding exercise that will see the revamp of all Cold Storage stores across Singapore by end-2022. This is Cold Storage’s first major revamp since the early 1990s.

As part of the revamp, CS Fresh is an upscale supermarket concept by Cold Storage. There are currently three other CS Fresh outlets – CS Fresh Altez, CS Fresh Guthrie House and CS Fresh Great World City.

Similar to all CS Fresh outlets, CS Fresh Gold, which spans a total of 1,848 sq m, features an all-black interior with rustic fixtures. It aims to deliver an innovative shopping experience with bespoke items, fresh produce, an extensive range of healthy food options and exclusive brand collaborations with Ryan’s Grocery and Crystal Jade.

The Ryan’s Grocery counter features an extensive range of premium meats, including dry-aged beef, wagyu, carbon-neutral pork and more. Customers can also find an array of ready-to-cook options such as beef wellington, organic lamb kebab, chicken caprese and more.

The Crystal Jade section features frozen as well as ready-to-eat products, such as well-loved roast meats, ready for takeaway. There is also a bakery section where customers can pick up fresh bakes on-the-go, such as the bestselling Sourdough White Vienna, and an artisanal cheese shop with selections ranging from the Manchego with Truffles from Spain, Gouda with Truffles from Netherlands, French brie from France and more.
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  Re: What's behind the revamp of Cold Storage’s Paragon outlet?

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Post by WilliamTor »

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